Course curriculum

  • 1

    You're in! Thanks for purchasing #NotJustAPrettyLogo

    • What's next

  • 3

    INTRO & THEORY

    • What is a brand and why do they exist?

    • Your Programme Workbook

  • 4

    ARCHETYPES

    • What are archetypes and how can they help you shape your brand?

  • 5

    STORYTELLING

    • Every brand has a story- the best ones know how to own it. How to use storytelling powerfully.

  • 6

    MISSION & VALUES

    • Learn how you can to sell a revolution, not just products or services

  • 7

    PERSONAS

    • Get crystal clear on who you want to reach

  • 8

    TONE OF VOICE

    • How to speak the language of your fanbase

  • 9

    BRAND DESIGN

    • Looking the part - using design to translate your brand visually.

  • 10

    THANK YOU & NEXT STEPS

    • Need more help? We've got you covered.